Such an intense rise in mobile usability has also sparked a handful of data breaches that have left customers concerned about the safety of mobile shopping. Right now about 1/3 of online shoppers hesitate to buy because of past credit card thefts. If your etailers aren’t concerned about mobile security, …
5 Tips For Formatting Your Outreach Emails For Mobile
My morning routine usually involves brewing a pot of coffee and checking email on my phone before ever leaving the house, and my guess is that your routine is pretty similar. The number of people using their phones to check email is growing as quickly as mobile usage in general. …
The Power Of Data: Why You Need It & How You Can Use It
CMOs report that they currently spend 8% of their marketing budgets on marketing analytics and expect to increase this level in the next three years. So much is happening online these days that corporate data buckets are overflowing with information and opportunity. CMOs are investing more in data and analytics because …
A Look Back At 2014: Major Takeaways & Important Learnings For 2015
Last year is done and gone, and I’m sure you’re already moving full steam ahead toward your 2015 objectives. Before you get too deep into new initiatives, I wanted to take a moment to recap some of the most important takeaways and learnings from 2014. Here are some key takeaways …
Should eTailers Completely Abandon Their Facebook Outreach Strategy In 2015?
Here’s a stat for you: Organic Facebook reach has declined to 6%, a 49% drop since last October. In other words, brands can expect about six out of every 100 fans to see the content they post. Six people. You can understand why many etailers have all but given up on …