Our Senior Leadership Team

 

Darren final

Darren Pierce, Founder & CEO

 

Darren Pierce is the Founder and Chief Executive Officer of etailinsights. Read his blog post describing why he started etailinsights here.  Prior to launching etailinsights, he spent many years working with B2B start up companies, specializing in leadership, strategic development, enhancing client relationships, and maximizing revenue growth.  At one of those companies, Darren was the Director of Sales for First Research, eventually acquired by Hoover's / Dun & Bradstreet. And most recently, Darren helped Bronto Software accelerate their revenue and market share to become the leading Email Service Provider in the ecommerce industry. Darren is a graduate of the Walker College of Business at Appalachian State University with two B.S.B.A.s in Management and Marketing.  His best score at Coors Light Bowling is 224.

Preston Final

Preston Brown, CTO

 

Preston Brown is the Chief Technology Officer of etailinsights. He has significant experience in guiding the growth and development of start up software companies. Prior to joining etailinsights, Preston served as Vice President of Software Engineering for Bronto Software, where he guided the development of that company's technology through significant expansion in both capability and scalability. Before Bronto, he was an early stage executive at Red Hat, where he helped guide the direction of many Linux releases during a period of tremendous growth. Preston also served as Vice President of Mergers and Acquisitions at Jacobs Capital, LLC. He received a BS in Computer Science from Yale University, and an MBA from The Fuqua School of Business at Duke University.  He has never played Coors Light Bowling, however his son holds several leaderboard positions for various arcade games in the etailinsights office.

Rachael Final

Rachael Love, VP Operations

 

Rachael joined etailinsights in September of 2012 as a researcher, and rapidly earned several promotions.  Her current role as the VP of Operations & Human Resources might as well read “wearer of many hats” or “Jill of all trades", as Rachael is often the go-to person here at etailinsights. She plays a major role in the company’s overall performance, maintaining operational excellence, and implementation of all HR strategies that drive our work culture. She also oversees all initiatives involving charitable activities. Rachael holds a BS Business Administration degree from North Carolina State University with a concentration in Human Resources. When she’s not giving it her all at etailinsights, Rachael enjoys traveling, aiding in animal rescue, and exploring local hiking trails and state parks. Rachael currently holds the #1 spot on the leader-board for Coors Light bowling with a ridiculous score of 300. 

Jon Final

Jon Huck, VP Research

 

As the VP of Research at etailinsights Jon is responsible for maintaining the accuracy of the technology and contact data within etailinsights.  Using analytical thinking he's been able to identify the most efficient and effect methods for making sure etailinsights has the best data management practices.  Jon graduated from East Carolina University with his BS and MS in Economics.  When he's not making sure etailinsights is the best SaaS tool in the continental United States, you can find him on his couch every Sunday during football season watching the Carolina Panthers.  It is rumored he scored a 236 in Coors Light Bowling, but due to a power outage that cannot be confirmed.

Advisors and Shareholders

ADAM COVATI – SENIOR TECHNICAL CONSULTANT

Over the last 12 years, Adam has been building and managing web software for both the online and offline marketing world. Prior to etailinsights, Adam was a product manager for enterprise marketing applications at Unica and Bronto Software. He earned a BS in Computer Science from Worcester Polytechnic Institute.

 

MARTY WESLEY – SENIOR MARKETING CONSULTANT

Marty has spent more than a decade in product management and marketing with companies such as IBM and Red Hat. He was previously VP of Products at Bronto Software, leading the company's initiative to focus on the retailer segment. Marty holds a BS in Mechanical Engineering from Duke University and an MBA from the University of North Carolina – Chapel Hill.

 

LINDSEY BOGGS – ADVISOR

LinkedIn’s Head of Marketing, Justin Shriber, refers to Lindsey as a “Legend in the Realm of Social Selling” and someone who “knows how to sell”.  Receiving the highest Social Selling Index (SSI) score at the recent LinkedIn Sales Connect conference, Lindsey was recognized for her unique and effective outreach for prospecting. Lindsey's fearless persistence, focus, and innovation have all played a part in her continuous success as a sales leader.

BOBBY MARTIN – ADVISOR

Bobby Martin has cofounded two successful startups, one of which, First Research, a leader in sales intelligence, was sold to Dun & Bradstreet. Martin is author of The Hockey Stick Principles.  He is chairman and cofounder of Vertical IQ, a leading provider of sales research insight for banks. He speaks frequently about entrepreneurship at universities around the U.S. and at corporate events. In 2006, he was the recipient of the Triangle Business Journal's "40 Under 40" Award in Raleigh.