How many etailers are in the US?

Have you ever wondered how many online retailers (“etailers”) there are in the world or the United States? If you work for an eCommerce solution provider this is a question that is top of mind for you at all times. It’s essential to know the comprehensive number of global online retailers or the US in order to better understand your total addressable market. In short, there are currently 5.6 Million Online Retailers in the world and 1.1 Million in the United States.

These etailers can be broken down into three categories (see below) commonly known as Branded etailers, Traditional etailers, and Virtual Goods etailers. The below infographic also highlights additional helpful insight into how many global and US etailers focus solely on their eCommerce site business or have an approach that is fully marketplaces oriented or a hybrid between an eCommerce platform and Marketplaces. These are all vital metrics to know and understand about the eCommerce industry when you are in the business of targeting these etailers with a solution you know can help improve their business.

THE 2019 BREAKDOWN OF THE ECOMMERCE INDUSTRY

5.6M

There are 5.6 Million etailers in the world

1.1M

There are 1.1 Million etailers in the US

An etailer is any company that sells products online to consumers (B2C). etailers can be separated into three categories:

TRADITIONAL ETAILER

2.2M
420K
See list of etailers

VIRTUAL GOODS ETAILER

193K
41K
See list of etailers

BRANDED ETAILER

3.2M
639K
See list of etailers

etailers sell their products predominantly through two channels

ECOMMERCE PLATFORMS

Many etailers sell products on their own website by utilizing an in-house solution or a shopping cart platform.

3.8M
825K

MARKETPLACES

A place for multiple etailers to list and sell products to be shipped and fulfilled by the Marketplace, the etailer, or both.

1M
330K
21K
17K
551K
212K
100+ OTHER MARKETPLACES

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