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How many etailers are in the US?

Have you ever wondered how many online retailers (“etailers”) there in the United States? How about the entire world? If you work for an eCommerce solution provider this is a question that is top of mind for you at all times. It’s essential to know the comprehensive number of online retailers globally or in the US to better understand your total addressable market. In summary, there are currently 9.8 Million Online Retailers in the world and 2.8 Million of them located in the United States.

These etailers can be broken down into three categories (see below) commonly known as Branded etailers, Traditional etailers, and Virtual Goods etailers. The infographic below provides helpful insight into how many global and US etailers focus solely on their eCommerce site business or have an approach that is fully Marketplaces oriented or a hybrid between an eCommerce platform and Marketplaces. These are all key eCommerce metrics to understand when you are in the business of targeting these etailers with a solution you know can help improve their business.

THE 2024 BREAKDOWN OF THE ECOMMERCE INDUSTRY

World
9.8M

There are 9.8 Million etailers in the world

USA Map
2.8M

There are 2.8 Million etailers in the US

An etailer is any company that sells products online to consumers (B2C). etailers can be separated into three categories:

TRADITIONAL ETAILER

3.4M
915K
See list of etailers

VIRTUAL GOODS ETAILER

340K
98K
See list of etailers

BRANDED ETAILER

6.1M
1.8M
See list of etailers
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etailers sell their products predominantly through two channels

BillBoard

ECOMMERCE PLATFORMS

Many etailers sell products on their own website by utilizing an in-house solution or a shopping cart platform.

ECOMMERCE PLATFORMS
World
7.1M
USA Map
2.5M
BillBoard

MARKETPLACES

A place for multiple etailers to list and sell products to be shipped and fulfilled by the Marketplace, the etailer, or both.

MARKETPLACES
World
6.9M
USA Map
3.4M
World
151K
USA Map
132K
World
725K
USA Map
301K
150+ OTHER MARKETPLACES

Leading eCommerce Solution Providers use etailinsights

Are you looking to build a list of etailers?

ACCESS LIST OF ETAILERS