How many etailers are in the US?

Have you ever wondered how many online retailers (“etailers”) there in the United States? How about the entire world? If you work for an eCommerce solution provider this is a question that is top of mind for you at all times. It’s essential to know the comprehensive number of online retailers globally or in the US to better understand your total addressable market. In summary, there are currently 9.8 Million Online Retailers in the world and 2.8 Million of them located in the United States.

These etailers can be broken down into three categories (see below) commonly known as Branded etailers, Traditional etailers, and Virtual Goods etailers. The infographic below provides helpful insight into how many global and US etailers focus solely on their eCommerce site business or have an approach that is fully Marketplaces oriented or a hybrid between an eCommerce platform and Marketplaces. These are all key eCommerce metrics to understand when you are in the business of targeting these etailers with a solution you know can help improve their business.

THE 2024 BREAKDOWN OF THE ECOMMERCE INDUSTRY

9.8M

There are 9.8 Million etailers in the world

2.8M

There are 2.8 Million etailers in the US

An etailer is any company that sells products online to consumers (B2C). etailers can be separated into three categories:

TRADITIONAL ETAILER

3.4M

915K

VIRTUAL GOODS ETAILER

340K

98K

BRANDED ETAILER

6.1M

1.8M

etailers sell their products predominantly through two channels

ECOMMERCE PLATFORMS

Many etailers sell products on their own website by utilizing an in-house solution or a shopping cart platform.

7.1M

2.5M

MARKETPLACES

A place for multiple etailers to list and sell products to be shipped and fulfilled by the Marketplace, the etailer, or both.

6.9M

3.4M

151K

132K

725K

301K

150+ OTHER MARKETPLACES

etailinsights is the leading provider of rich, accurate and quarterly-refreshed data on specific online retailers. etailinsights provides more than 200 companies with access to the detailed information needed to target eCommerce companies and connect with their management. With etailinsights, any sales and marketing team can find better prospects, improve their call preparation and close more business. For additional information, please contact (919) 650-1227.